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Healing Co Inc.

US:HLCOUS:THCCUS:LAKFD
US$0.0004Close 22 June 2026 · delayed

Past year: ▼ 20%(0.04c – 0.05c USD)

Market cap
A$33k
Shares on issue
58.2m
Story beats
11 since 2021
Last event
23 Feb 2024

History

A shell company once called Lake Forest Minerals became a wellness brand buyer from 2021, funded by preferred shares and a loan that was declared in default in February 2024.

2021-2022: From shell to wellness buyer

The company, incorporated in Nevada in 2008 as Lake Forest Minerals Inc., had said since 2010 that its plan was to seek a merger or other business combination. Its share count stayed at 11,000,000 through 2020, and the record for those years is quiet. In August 2021, by then renamed The Healing Company Inc., it said it would narrow that search to holistic nutrition, though it had no definitive agreements.

Funding came through a new class of Seed Preferred Shares, sold at $2.00 each. These rank ahead of common shareholders in a liquidation, paid at 1.5 times their price, and carry no votes. A first tranche of 325,000 shares raised $650,000 in October 2021. A second tranche of 4,675,000 shares for $9,350,000 was reported in December, but a January 2022 amendment corrected this: shares are issued only when money arrives, and $8,350,000 was still owed by two subscribers, so the earlier filing overstated the cash received. Shares on issue rose from 11,000,000 to 44,000,000 in 2021.

In March 2022 the company bought NOEO GmbH, a German adaptogen (herbal wellness) products business, for EUR25,000. The seller, Anabel Oelmann, was a company director, making it a related-party deal. It ended the company's shell status. Simon Belsham had also replaced Larson Elmore as chief executive in January.

2022-2023: Building a brand portfolio

In August 2022 the company signed its first debt facility: term loans of up to $75,000,000 at 12% interest, secured over substantially all assets, with an upfront fee of $562,500 and a warrant over 1,300,123 Seed Preferred shares. In September it paid $2,000,000 plus a warrant for 1,500,000 common shares to buy loans of about $7.614 million owed by Your Super companies. In October it acquired Your Super's assets for 3,200,000 common shares valued at $8 million, plus forgiveness of that loan. It also agreed to sell 500,000 more Seed Preferred shares for $1,000,000, of which only $100,000 had been received. Shares on issue reached 50,904,920 by the end of 2022.

In March 2023 it bought assets of Chopra Global, LLC, covering digital, licensing and product businesses tied to Deepak Chopra. The price was up to $5,000,000 cash plus shares: $1,000,000 and 1,400,000 shares at closing, $2,500,000 due March 31, 2023, and up to three earnouts of $1,000,000 tied to revenue targets, plus a 5% royalty. Shares on issue were 58,194,920 at the end of 2023.

2024: Default on the loan

On February 15, 2024, the lender's agent, Westmount Group LLC, gave notice that the August 2022 credit agreement was in default and the debt was immediately due. Two monthly interest payments of $91,454.13, for November and December 2023, had been missed. About $4.37 million was owed, including $4,160,887.68 of principal, and remaining commitments were terminated. As of the filing on February 23, 2024, no repayment plan was stated, and Wanja Oberhof signed as Interim CEO.

Written from the 11 story beats below (2021 to 23 Feb 2024), which come from the company's own announcements and filings.

Beat by beat

The events that changed the company's story, in plain English, each written against everything known about the company at the time. The dot shows whether it was good, bad or neutral for shareholders.

shares on issue market cap (log scale)

202458.2m shares · US$43.1m market cap

  1. 23 Feb

    On February 15, 2024 the lender's agent, Westmount Group LLC, gave notice that the company's August 2022 credit agreement is in default and the debt is accelerated and immediately due, with remaining commitments terminated. The stated defaults include two missed monthly interest payments of $91,454.13 (for November and December 2023). About $4.37M was owed, including $4,160,887.68 of principal. This turns the loan facility that was meant to fund acquisitions into a demanded debt, and no further borrowing is available. The filing does not say how the company will repay it.

    debt financing

    58.2m shUS$43.1m

202351.0m shares · US$255m market cap

  1. 7 Mar

    On March 3, 2023 the company, through a new subsidiary Chopra HLCO LLC, bought certain assets of Chopra Global, LLC (digital, licensing and products businesses tied to Deepak Chopra) and closed the same day. The price is up to $5,000,000 cash plus newly issued shares: $1,000,000 cash and 1,400,000 shares were paid at closing, $2,500,000 is due March 31, 2023, and up to three earnouts of $1,000,000 each (half cash, half shares) depend on Chopra business net revenue exceeding $5.9M (Mar-Dec 2023), $11M (2024) and $15M (2025). The company also owes a 5% royalty on net revenue under a license. This is the second brand purchase after Your Super and issues new shares, diluting existing holders; the shares are locked up for three years. If the deferred $2.5M is not paid, the seller can terminate and the assets and closing shares revert.

    asset acquisition disposition

    51.0m shUS$255m

202247.7m shares · US$179m market cap

  1. 27 Oct

    On October 7, 2022 the company agreed to sell 500,000 more Seed Preferred shares at $2.00 for $1,000,000 to one U.S. accredited investor and one non-U.S. person. Only $100,000 of the $1,000,000 had been received so far. This is a new tranche beyond the earlier 5,000,000-share offering, and as before, much of the subscribed money was not yet in.

    capital raising announcement

    47.7m shUS$179m
  2. 18 Oct

    Under an asset purchase agreement dated October 13, 2022, the company acquired substantially all assets of Your Super, Inc., a non-GMO organic superfoods maker, for 3,200,000 common shares valued at $2.50 each ($8 million) plus forgiveness of the $7,614,444.40 loan bought in September. This completes the acquisition that the loan purchase was meant to enable. The shares are locked up for three years, the business will run through Your Super HLCO LLC, and founders Michael Kuech (employment, $225,000 plus EUR30,000 salary) and Kristel De Groot (consulting, $225,000) each received 300,000 options tied to EBITDA targets. Issuing 3,200,000 shares dilutes existing common holders.

    asset acquisition disposition

    47.7m shUS$179m
  3. 21 Sept

    On September 9, 2022 the company bought from CircleUp Credit Advisors LLC the loans made to Your Superfoods, Inc. and Your Super, Inc., paying $2,000,000 cash plus a warrant for 1,500,000 common shares. The loans stood at about $7.614 million including interest, which stopped accruing July 22, 2022. The company says it bought them to allow more time to negotiate a possible acquisition of Your Super's assets, a step toward a second brand purchase.

    material agreement

    44.0m shUS$165m
  4. 24 Aug

    On August 4, 2022 the company signed a credit agreement with lenders for term loans of up to $75,000,000 (expandable to $150,000,000), to be used to buy assets that meet criteria set by an administrative agent. Loans carry 12% interest, mature the earlier of 12 months after the final draw or an event of default, and are secured by a first lien on substantially all assets of the company and its subsidiaries plus the subsidiaries' stock. The company paid a $562,500 upfront fee, will pay the agent $12,500 a quarter, and issued the agent a seven-year warrant for up to 1,300,123 Seed Preferred shares at $2.00. The filing does not say any amount has been drawn yet; it is the company's first debt facility, and the warrant could add to Seed Preferred shares outstanding.

    material agreement

    44.0m shUS$165m
  5. 15 Mar

    On March 10, 2022 the company bought 100% of NOEO GmbH, a German direct-to-consumer adaptogen and wellness products business, for EUR25,000 cash. The seller, Anabel Oelmann, is a company director, so it is a related-party deal; this is the first acquisition under the holistic-nutrition plan set out in August 2021 and ends the company's shell status. The filing also reports that Larson Elmore resigned as president, CEO and director effective January 10, 2022 and Simon Belsham was appointed, and says the Seed Preferred offering is fully subscribed but expected to close in the quarter ending March 31, 2022. The text is truncated, so further details are not covered.

    asset acquisition disposition

    44.0m shUS$242m
  6. 24 Jan

    This amendment corrects the picture of the second Seed Preferred tranche: the shares are issued only when subscription funds arrive, and $8,350,000 was still owed by two individual subscribers. Of the $10,000,000 of subscriptions accepted in October and November 2021, 4,675,000 shares remained unissued, so the earlier filing overstated how much cash had actually come in.

    capital raising announcement

    44.0m shUS$176m

202144.0m shares · US$176m market cap

  1. 3 Dec

    The company reported a second tranche of 4,675,000 Seed Preferred Shares at $2.00 each for $9,350,000, sold to non-U.S. persons on November 30, 2021. This would bring the 5,000,000-share Seed Preferred offering to $10,000,000 in total, but the January 2022 amendment shows the shares had not all been issued.

    capital raising announcement

    44.0m shUS$176m
  2. 15 Oct

    On October 8, 2021 the company sold a first tranche of 325,000 new Seed Preferred Shares at $2.00 each, raising $650,000, and adopted new articles authorizing 290,000,000 common and 10,000,000 preferred shares. Seed Preferred holders get paid 1.5 times their purchase price ahead of common shareholders in a liquidation, and have no voting rights, so common holders rank behind them.

    capital raising announcement

    44.0m shUS$176m
  3. 6 Aug

    The company, now named The Healing Company Inc., said that with its major shareholder it will narrow its focus to finding a business combination in holistic nutrition. It states it has no definitive agreements with any candidate and that its plans depend on a business combination and/or selling its securities. The filing says its plan since 2010 had been to seek a merger or other combination, so this narrows the search to one sector rather than starting a new business.

    business combination

    44.0m shUS$176m